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Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media Paperback – October 13, 2020

by Justin Blaney D.M. (Author), Kate Fleming (Author)
5.0 5.0 out of 5 stars 11 ratings
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How to earn a profit on social media.

Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.

Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid.

Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
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Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Post Hill Press
  4. Publication date
    October 13, 2020
  5. Dimensions
    5.5 x 0.5 x 8.25 inches
  6. ISBN-10
    1642935468
  7. ISBN-13
    978-1642935462
  8. See all details
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Editorial Reviews

About the Author

Justin Blaney, D.M. is the bestselling author of fifteen books including his most recent, Will Post for Profit: How Brands and Influencers Are Cashing In on Social Media. He is followed by more than one million on Facebook, Twitter, and Instagram @justinblaney. He publishes an app that features his writing, which can be found at www.justinblaney.com/app. Justin teaches at the University of Washington and lives in Capitol Hill, Seattle.

Product details

  • Publisher ‏ : ‎ Post Hill Press (October 13, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1642935468
  • ISBN-13 ‏ : ‎ 978-1642935462
  • Item Weight ‏ : ‎ 11 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.5 x 8.25 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 11 ratings

About the author

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Justin Blaney D.M.

Justin Blaney D.M.

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Dr. Justin Blaney, D.M., is a professor, serial entrepreneur, and author of twelve books, including Relationshift: Unleash the Surprising Power of Relationships to Change Yourself, Remake Your Life, and Achieve Any Business Goal and Evan Burl and the Falling, a four-part novel with over 100,000 copies sold. Justin has founded and sold multiple companies in several industries ranging from advertising to consumer goods, which led to him becoming a millionaire and losing everything twice in his twenties. Currently, Justin runs a digital marketing agency that has generated more than $250 million in revenue growth for his clients. He teaches at Foster School of Business, University of Washington, and frequently speaks on leveraging the power of Relationshift to achieve business or personal goals. One million people follow him online, and his work has received over a billion views in dozens of countries. He created an app that features daily meditations on living well, which can be found along with all his other links at blaney.app. Justin lives in Seattle with his wife, Anya, and the world’s cutest mini-bernadoodle, Arlo.

Customer reviews

5 out of 5 stars
5 out of 5
11 global ratings
A single page in this book was worth the purchase!
5 Stars
A single page in this book was worth the purchase!
My travel company had been throwing money down the drain doing social media marketing the wrong way. Once I read and understood the concepts in "Will Post for Profit" and identified how to properly select influencers and execute a campaign with legit tracking implemented we started hitting above and beyond our goals for our KPI's (key performance metric, the book explains this concept in depth).The technical nitty-gritty is explained so well alongside the strategic planning of social media.It paid for itself many times!Best technical marketing book available. The principles in this book are the way of the future.
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Top reviews from the United States

Ben Laures
5.0 out of 5 stars A single page in this book was worth the purchase!
Reviewed in the United States on October 13, 2020
Verified Purchase
My travel company had been throwing money down the drain doing social media marketing the wrong way. Once I read and understood the concepts in "Will Post for Profit" and identified how to properly select influencers and execute a campaign with legit tracking implemented we started hitting above and beyond our goals for our KPI's (key performance metric, the book explains this concept in depth).

The technical nitty-gritty is explained so well alongside the strategic planning of social media.

It paid for itself many times!

Best technical marketing book available. The principles in this book are the way of the future.
Customer image
Ben Laures
5.0 out of 5 stars A single page in this book was worth the purchase!
Reviewed in the United States on October 13, 2020
My travel company had been throwing money down the drain doing social media marketing the wrong way. Once I read and understood the concepts in "Will Post for Profit" and identified how to properly select influencers and execute a campaign with legit tracking implemented we started hitting above and beyond our goals for our KPI's (key performance metric, the book explains this concept in depth).

The technical nitty-gritty is explained so well alongside the strategic planning of social media.

It paid for itself many times!

Best technical marketing book available. The principles in this book are the way of the future.
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Customer image
2 people found this helpful
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Alex Rubin
5.0 out of 5 stars This book has helped my company to build our brand.
Reviewed in the United States on October 15, 2020
Verified Purchase
My company is in the process of building our brand and "Will Post for Profit" has helped us to develop our marketing strategy and reach out to influencers to promote our product. Without it, we wouldn't have known where to start.
2 people found this helpful
Helpful
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Tk
5.0 out of 5 stars Very Insightful
Reviewed in the United States on October 15, 2020
Verified Purchase
This book so clearly articulates mergence of so many related fields within marketing and social media. It’s clearly a science and this is the guide to it. Great insights, highly recommend!
2 people found this helpful
Helpful
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